Our simple promise

Make your edge
unmistakable.

We don't just shoot commercials. We build Emmy Award-winning proof films - from footage your brand is already producing - that make your product's edge unmistakable in :30.

Get your 3-frame concept See how it works

The problem

Hype or specs.
Neither sells the edge.

Most product content falls into two traps - and the audience is left guessing why you're different.

All hype

Looks cool, says nothing.

Beautiful footage with no argument underneath. It earns a glance, then it's forgotten.

All specs

Says everything, feels like nothing.

A wall of numbers no one connects to. The advantage is buried instead of obvious.

The cost: when the edge isn't instantly clear, you pay for it in wasted media, slower conversion, and pressure to discount.

The method

Claim → Proof → Payoff

Every shot is treated - graphic overlays, motion design, impact effects. At key moments we drop into 3D scientific visualization, then come back to the real world. Designed from first frame to last.

Claim

What advantage the product creates.

We state the edge in plain language and set the bar the rest of the film has to clear.

Proof

The moment we make the invisible visible.

We transition into 3D visualization, showing the product working at a micro level - building the proof narrative frame by frame - then return to the real world.

Payoff

What it feels like when it lands.

We don't explain features. We make the advantage instantly legible - and impossible to unsee.

Brand film

Why Greater Than

The partnership is the product.

Emmy-winning partnership

Zach and Jason have spent nearly 20 years building a shared visual language - editorial instinct, graphic design, 3D integration. Every proof film is directed, edited, and finished by the same two people who built the framework.

Footage-first model

We work from footage your brand is already producing - campaign shoots, product demos, athlete content, launch dailies. And when it doesn't exist yet, we build a focused shoot into the project and get exactly what we need.

Scientific narrative mastery

We turn complex product principles into simple, visual proof. At peak moments we transition into 3D to show the science at a micro level. The entire piece is crafted - not just the hero moments.

Campaign-grade system

Proof-first storytelling that converts features into on-screen advantage - every frame designed to ship across paid, organic, and retail.

This is not re-editing. It's building a fundamentally new creative product from raw material your brand is already creating. The scientific narrative, the 3D integration, and the editorial instinct that holds it together is a discipline that takes decades to develop. It's not transferable.

The system

A simple, fast system.

Fast decisions. Clean execution.

Kickoff + inputs

Your product story and footage pipeline - current campaign shoots and vault material. We work with what your brand is already producing.

Three-frame concept

Claim → Proof → Payoff. A one-page concept that locks the creative leap before a single frame is built.

Build + finish

Every shot is treated - graphic overlays, text elements, impact effects, motion trails. At key moments we transition into 3D to show the science at a micro level. The edit itself is the creative act - construction from first frame to last.

See it in motion

Engagements

Three tiers. One clear outcome.

Tier 1 - Remix

Your footage, relayered.

$30K – $60K

Your footage or graphics-based - no separate production
GT scripts, edits, and layers in award-winning graphics and 3D overlays
Single :30 proof film delivered

Tier 2 - Proof Film

Three new films.

From $90K

You provide athlete content, product demos, campaign shoots, launch dailies
GT builds 3 new :30 proof films with scientific narrative, 3D, and motion graphics
Pricing scales with 3D/modeling complexity - existing CAD assets reduce the build

Tier 3 - Full Production

Original, end to end.

From $190K

GT scripts, directs, and produces original content from scratch
Line producer hired; full production budgeted before final price is locked
Hero film + supporting cuts - multi-day shoots, talent, locations

The opportunity

Your best footage is
closer than you think.

Every major brand has a content pipeline: campaign shoots in production, launches being filmed right now, athlete partnerships generating footage every week - plus a vault of past work that cost hundreds of thousands and shipped once. Most of it is underused.

Greater Than turns that pipeline into a new campaign. We reframe footage you're already producing through the Claim → Proof → Payoff lens - new narrative, custom graphic treatments on every shot, new 3D worlds built around your product's science.

Your footage

No separate production budget required.

New story

New narrative architecture, new value.

Films that would cost 7 figures

Built from footage your brand already creates.

The outcome

What changes when it works.

Faster

The edge is understood instantly - no guessing.

Credible

Proof-led, not vibes-led.

Sticky

A visual system that holds up across channels.

Efficient

Your pipeline becomes new assets - no separate shoot.

Premium

Clear differentiation reduces discount pressure.

The proof

The proof is in the numbers.

380K+

Views

5,466+

Likes

3,927+

Our Kosmos proof film ranks #3 by views and #3 by likes across 71 reels on JOOLA Pickleball's Instagram (109K followers). 19x the median views. 97th percentile. Among intentionally produced content on the account, it's #1.

Make your edgeunmistakable.

Hype or specs.Neither sells the edge.